CREATIVE ADVERTISING – PART 2

My earlier post was about the various appeals used in advertising and this one is purely about how advertisers beautifully blend the ad message with incredible creativity.
It has always been fascinating for me to observe, analyze and explore how different businesses from different industries market their products and services. I have learnt that since the year 2000 or 2005 probably there has been a phenomenal transformation in the ways marketers do marketing. Transformations not just in the way traditional marketing campaigns were carried on but in terms of adding up of a plethora of unique marketing campaigns as well, which are not just attractive but effective and mindboggling as well!
Here are some of the interesting types of marketing campaigns which I thought were worth sharing.

1. TRADITIONAL MARKETING

This is the picture I clicked  at the bus stand outside Ispahani centre, Nungambakam. I happened  to see this hoarding few days back and found it extremely catchy and impressive.

The series of Ramesh-Suresh tv commercials of 5star are annoying as ever. I din’t like the idea  of the TVC – Lost in taste, “Jo Khaaye Kho Jaaye”.  In fact the repetition of advertisement on channels was such a put off for me that I stopped eating 5 Star for several months. Yes can you believe it?? That’s the effect of a silly and annoying advertisement! But few days back, when I saw this beautiful  5star shaped hoarding, it got struck so much in my mind that I bought ten 5stars that very day. It definitely made a strong impact on my mind and changed my buying behavior.

2. AMBUSH MARKETING

Ambush marketing is one of the innovative ways of marketing. Ambush, in general, means “A suprise attack from a  hidden position”. According to Wikipedia it’s a marketing strategy wherein the advertisers associate themselves and capitalize on a particular event without paying any sponsorship fee. Some people criticize this type of marketing as immoral marketing.

Here are some of the examples of Ambush marketing.

3. GUERILLA MARKETING

Aah! This one is my favourite type of marketing campaign. It is a strategy wherein low-cost unconventional means(graffiti, sticker bombing etc) are utilized. The unique thing about this form of marketing is that is very interactive, and customers are targeted at unexpected places. The objective is to create an engaging and thought-provoking concept to create a buzz among people. I think companies should explore the opportunities of Guerilla marketing for their businesses in order to make the target group excited in an unconventional way.

Following are some of the examples of enormously creative Guerilla marketing campaigns. A lot of them are ad picks from my favorite advertising website adsoftheworld.com

4. ONLINE/INTERNET/WEB/E- MARKETING

It not only refers to marketing on the Internet but includes marketing done via e-mail and wireless media. This type of marketing is flourishing today, though there are a lot of security issues.

Remember these Katrina kaif slice ads which kept displaying on god-knows-how-many websites???!!

Another one - FANTAstic Flirting

My favorite again - Avengers online marketing

5. VIRAL MARKETING

There cannot be better example  than ‘Kolaveri Di’ when it comes to Viral marketing. Apart from the gob spanking popularity of the ‘Kolaveri’ song just by a simple upload on YouTube, it is also marked one of India’s first super successful viral marketing campaign. People still don’t seem to get enough of this song in spite of its lyrics making no sense. The exceptional success of ‘kolaveri di’ is now being discussed in marketing sessions at leading management institutes. Professors feel the song is a perfect example of viral marketing which has created a huge difference in the world of publicity. Yeah...that's a well known fact now!!

6. E-MAIL MARKETING

E-mail marketing is a cost effective solution and a direct marketing of a commercial message to a group of people(current and potential customers) through electronic mail.

7. MOBILE MARKETING

Mobile being the fastest growing sector in India, advertising on mobile is becoming an acceptable model.

8. BLUETOOTH MARKETING

A very new form of advertising, Bluetooth advertising is a method of mobile marketing that utilizes Bluetooth technology to deliver content such as message, information or advertising to mobile devices. Bluetooth advertising is a permission based advertising, which means when a mobile device has received a Bluetooth message, the recipient has the choice to accept or decline the msg. The average range of Bluetooth advertising is 15-40 meters for most Bluetooth enabled devices, although with advances in technology, this distance is increasing to reach 250 meters or more in smart phones, tablet computers etc. 

9. SOCIAL MEDIA MARKETING

I don’t have to say much. SMM has already created a lot of buzz in the world. The most effective and popular form of marketing which every business in almost every industry is now adopting with great interest is Social Media marketing. SMM is marketing of products and services on social platform or the social networking sites.

10. SOCIAL/ SOCIETAL MARKETING

Marketing campaign which addresses any social issue,i.e., for the society’s well being is Social marketing.

Ad message – SMOKING KILLS

Ad message – STOP AIDS

11. GREEN MARKETING

Marketing of products that are presumed to be environment friendly.

12. OUTDOOR MARKETING

Can I call it Bus marketing?? Well, I am not pretty sure. ;) :P

Minimum usage of content or the copy and brilliant visuals which themselves convey the message.  'CREATIVITY AT ITS BEST' is what I can call it! Some more of my favorite creative ad picks from adsoftheworld.com

 Ikea Furnitures

"Harry's bread. Nice and Soft."

"Save Trees. Trees save."

 "Thank God the zoom was invented..."

One of the best, by Seagram, that asks drivers to choose carefully between the two things.

Did these pictures quite catch your attention?? You can find a lot of other interesting ones at this website hongkiat.com. Think Out of the Box and be creative!!! :)

EXTRAVAGANT PUBLICITY & OVERDOSE OF PROMOTIONS !!!

KING KHAN -Sharukh has certainly been a great disappointment for all his fans! He has put up a real poor show in his much anticipated film “RA-One”. 
Badshah of bollywood , which I definitely think he is not, has been  overdoin RA-1 promotions! The movie is supposed to be  the costliest  Bollywood venture,  but believe me, the script of the movie is unimaginative ,boring and extremely ridiculous! This  probably must be the most pathetic movie in the history of Indian Cinema! 

SRK ,THE RA-1 MANIAC:

The total marketing budget for the film is said to be in the range of Rs 40 crore, which includes Rs 15 crore for online promotions. Rs 14 crore had reportedly been earmarked for promotion on news channels a fortnight before release.

• He kicked off the promotions of Ra.One in January this year, when he unveiled the first look on his Twitter page.
•  The star followed this up with a 10-second trailer during the World Cup semi-final match between India and Australia. This was done almost 7 months prior to the film's release in October.
• Print ads had been booked in all leading publications, while 1,700 billboards will show SRK in his superhero gear
•  Google-YouTube launched a custom built movie channel for Ra.One, which hosted promotional video content and special extras for Ra.One premiere and red carpet events planned in London. 
• Shah Rukh Khan was also among one of the first Indian celebrities to be on the Google+ platform and engage his fans. 

Oh the marketing doesn’t stop with this, He has appeared on almost every channel and every serial possible!!   from  award show on star plus, to KBC , to Bigboss, to a dance show on channel v…the list seems to b never ending!! 

Taking all of dis into account what was only appreciable was that SRK leveraged the full potential of Digital marketing and social media.!

 

I mean guys!!! Just look at dis!!! For the amount of hype he had created, don’t u think he should have given us some good entertainment value too?  but the movie was nothing but crap! A total waste of time and money!!

  

MY VIEWS ABT RA-ONE !

The first ten minutes of the movie itself were so ridiculous that  i got really put off!! Interactive gaming? Superhero?  Hi-end graphics and special effects??? Nothing of these was working out!! Infact as every minute passed by I started  hating SRK more and more. Through out the movie what was running in my mind was that how much ever Sharukh ,or ANY actor in bollywood for that matter, tries to copy “RAJNIKANT” , he is going to get rite on his face! Rajnikant’s science fiction flick “ROBOT” was truly a spectacular movie and a massive hit!! There were so many wow factors in the film and we’ve  thoroughly enjoyed watching it! The aura of Rajnikant in itself is so powerful and positive and watching him in the film “ROBOT” was a complete visual treat!! The special effects of the film were mind-boggling. The movie has been one of its kind in Bollywood – also claimed to be the highest grossing Indian film of all time! In ROBOT, Rajinikanth saves Aishwarya Rai Bachchan from being assaulted in a running train by taking on more than a dozen odd goons. The most remarkable point of the entire extended sequence was Rajni running sideways on the train, something that was a first for the big screen. In RA.ONE too Shahrukh is seemingly suspended sideways on a moving train!

SRK clearly is trying to act as cool as Rajnikant! Bt guess SRK forgot that Rajnikant is unbeatable!! If there is any SUPER HERO , its one and only one- “RAJNIKANT”.!!

 

For the extravagant publicity and all the hype that he has created with the movie being slammed by the audience, this is how Sharukh Khan is being mocked at! Guess Sharukh really needs to be kkkkkkkareful next time before making any film and marketing it on the trot !!!