Monday 7 November 2011

EXTRAVAGANT PUBLICITY & OVERDOSE OF PROMOTIONS !!!


KING KHAN -Sharukh has certainly been a great disappointment for all his fans! He has put up a real poor show in his much anticipated film “RA-One”. 
Badshah of bollywood , which I definitely think he is not, has been  overdoin RA-1 promotions! The movie is supposed to be  the costliest  Bollywood venture,  but believe me, the script of the movie is unimaginative ,boring and extremely ridiculous! This  probably must be the most pathetic movie in the history of Indian Cinema! 


SRK ,THE RA-1 MANIAC:

The total marketing budget for the film is said to be in the range of Rs 40 crore, which includes Rs 15 crore for online promotions. Rs 14 crore had reportedly been earmarked for promotion on news channels a fortnight before release.
  • He kicked off the promotions of Ra.One in January this year, when he unveiled the first look on his Twitter page.
  •  The star followed this up with a 10-second trailer during the World Cup semi-final match between India and Australia. This was done almost 7 months prior to the film's release in October.
  • Print ads had been booked in all leading publications, while 1,700 billboards will show SRK in his superhero gear
  •  Google-YouTube launched a custom built movie channel for Ra.One, which hosted promotional video content and special extras for Ra.One premiere and red carpet events planned in London. 
  • Shah Rukh Khan was also among one of the first Indian celebrities to be on the Google+ platform and engage his fans. 
Oh the marketing doesn’t stop with this, He has appeared on almost every channel and every serial possible!!   from  award show on star plus, to KBC , to Bigboss, to a dance show on channel v…the list seems to b never ending!! 
Taking all of dis into account what was only appreciable was that SRK leveraged the full potential of Digital marketing and social media.!
 

I mean guys!!! Just look at dis!!! For the amount of hype he had created, don’t u think he should have given us some good entertainment value too?  but the movie was nothing but crap! A total waste of time and money!!
  
MY VIEWS ABT RA-ONE !
The first ten minutes of the movie itself were so ridiculous that  i got really put off!! Interactive gaming? Superhero?  Hi-end graphics and special effects??? Nothing of these was working out!! Infact as every minute passed by I started  hating SRK more and more. Through out the movie what was running in my mind was that how much ever Sharukh ,or ANY actor in bollywood for that matter, tries to copy “RAJNIKANT” , he is going to get rite on his face! Rajnikant’s science fiction flick “ROBOT” was truly a spectacular movie and a massive hit!! There were so many wow factors in the film and we’ve  thoroughly enjoyed watching it! The aura of Rajnikant in itself is so powerful and positive and watching him in the film “ROBOT” was a complete visual treat!! The special effects of the film were mind-boggling. The movie has been one of its kind in Bollywood – also claimed to be the highest grossing Indian film of all time! In ROBOT, Rajinikanth saves Aishwarya Rai Bachchan from being assaulted in a running train by taking on more than a dozen odd goons. The most remarkable point of the entire extended sequence was Rajni running sideways on the train, something that was a first for the big screen. In RA.ONE too Shahrukh is seemingly suspended sideways on a moving train!
SRK clearly is trying to act as cool as Rajnikant! Bt guess SRK forgot that Rajnikant is unbeatable!! If there is any SUPER HERO , its one and only one- “RAJNIKANT”.!!
 
For the extravagant publicity and all the hype that he has created with the movie being slammed by the audience, this is how Sharukh Khan is being mocked at! Guess Sharukh really needs to be kkkkkkkareful next time before making any film and marketing it on the trot !!! 

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